Preliminary discussions have commenced regarding the possibility of Sri Lanka hosting the Miss Universe 2027 pageant. Ms. Olivia Quido-Co, Vice President of Global Partnerships for the Miss Universe Organization, a Filipino-American entrepreneur, and a co-care specialist, met with the Minister of Foreign Affairs, Foreign Employment, and Tourism, Hon. Vijitha Herath. During the meeting, they extensively discussed the benefits and value Sri Lanka could gain from hosting such an event.
This special meeting was organized by Mrs. Caroline Jurie, who won the Mrs. World 2020 crown. She pointed out that a leading international platform like Miss Universe could bring significant global attention to Sri Lanka, thereby attracting foreign tourists and creating new economic opportunities in various related sectors such as tourism, hospitality, aviation, fashion, event organization, retail, and more.
Furthermore, Mrs. Caroline Jurie added that such an event would garner immense international media coverage and unique digital promotion, providing an opportunity to effectively showcase Sri Lanka's identity to audiences worldwide. Discussions on this matter are currently ongoing, and Minister Vijitha Herath stated that Sri Lanka is keenly interested in hosting a massive international event that would capture the attention of the entire world.
